policies, etc. Due to impact of various factors, consumers react or respond to marketing programme differently. Growing up, children learn basic values, perception and wants from the family and other important groups. Personal Income: Income of a consumer is most important factor affecting the demand and subsequently the purchase decisions. Economic man model is based on: Price effect: Lesser the price of the product, more will be the quantity purchased. 4. Psychological factors also play a pivotal role in consumer behavior. Age and Life Cycle: The activities of individuals and families vary over time. Definition: The Economic Factors are the factors that talk about the level of sales in the market and the financial position of the consumer, i.e. An increase in inflation means an increase in prices. Lower income families have less demand than prosperous families. This relationship attracts more suppliers, serving to not only stabilize the prices but also to keep the demand at healthy consumer levels. Consumer behavior is affected by internal and external issues. Your email address will not be published. Factors Influencing Consumer Behaviour: Consumer behaviour is affected by a number of factors. Interest rates determine a consumer's purchasing power. International Journal of Business and Social Science, 147-158. Understanding how consumer behavior impacts marketing renders it vital to understand those factors which affect consumer behavior and which include: Cultural Factors. This affects whether or not a consumer is able to afford the higher price. CPG companies can adapt to these changes by taking action to respond, reset and renew to be positioned even stronger for the future. In the big picture, the societal or socioeconomic landscape each consumer inhabits â ranging from the buying power of a country's currency to how purchases are taxed on a state level, for example â influence purchasing behavior, as do factors such as supply and demand and the overall material quality of life in any given region. â¦ The more the disposable personal income in hand the more is the expenditure on various items and vice-versa. If the economy is strong, consumers have more purchasing power and money is pumped into the thriving economy. Culture plays a very vital role in the determining consumer â¦ Below are some microeconomic factors that may influence a business: 1. The needs are also different. 6. The reaction, as a consumer, of an 18-year-old teenager has nothing to do with that of a 68-year-old veteran. For instance, if an individual borrowed money to purchase a home with an adjustable-rate mortgage, once that rate goes up, that individual may no longer be able to afford that house. At the moment we are born, our requirements are usually very basic (food, care, etc.). The law of supply and demand demonstrates the relationship between supply, demand and prices. Age and family status â¦ Lee holds a Bachelor of Arts in international relations from the University of California, Irvine, and an M.B.A. from Concordia University. Inflation especially affects consumer behavior when wages do not increase to accommodate the increase in prices. Supply. If the economy is struggling, the reverse is true. also influences the consumer buying behavior. how much an individual spends on the purchase of goods and services that contribute to â¦ Motivation speaks to the internal needs of the consumer. Factor affecting Consumer Behavior. The discretionary personal income is the income left after meeting all the basic necessities of life and is used for the purchase of the shopping goods, luxuries, durable goods, etc. Copyright 2020 Leaf Group Ltd. / Leaf Group Media, All Rights Reserved. 2. 10 Consumer Behavior Differences between developed and developing Countries. Personal factors can also affect the consumer behavior. Demand. If the economy is strong, consumers have more purchasing power and money is pumped into the thriving economy. A demand leads the person to make a purchasing decision, which is duly affected by the economic factors such as personal income, family income, consumer credit, govt. Many factors, specificities and characteristics influence the individual in what he is and the consumer in his decision making process, shopping habits, purchasing behaviorâ¦ Some of the important personal factors that influence the buying behavior are: lifestyle, economic situation, occupation, age, personality and self concept. A group of people are associated with a set of values and ideologies that belong to â¦ Consumer spending is one of the most important driving forces for global economic growth. Lifestyle. â¦ Physical determinants such as access, education, skills (e.g. The following are the main economic factors that greatly influence the consumer buying behavior: The disposable personal income is the income left in hand after all the taxes, and other necessary payments have been made. ... â Socio-economic status of the population (e.g., education, occupation, employment status) â Rural versus urban area of residence ... consumers to adjust that tobacco use behavior. Interest rate fluctuations affect consumer spending because when rates are high, consumers are less inclined to borrow money from the banks to purchase big-ticket items such as a house or a car. Understanding these factors can help businesses ensure they're providing products at the right prices. Your email address will not be published. An increase in the discretionary income results in more expenditure on the shopping goods through which the standard of living of an individual gets improved. Hence we can say that factors affecting consumer buying behaviour during E-Commerce are-: Customer Benefit includes-: Website design helps easy access of sit e, various brands comparabilit y ADVERTISEMENTS: Everything you need to know about the factors affecting consumer behavior. cooking) and time 4. If the economy is struggling, the reverse is true. This article focuses on four important demographic factors and the effect they have on consumer behavior. The demographic factors which affect consumer behavior are: (1) age (2) sex (3) marital status (4) income (5) family background (6) education (7) occupation (8) family size (9) geographic factors (10) psychological factors. The economic factors that most affect the demand for consumer goods are employment, wages, prices/inflation, interest rates, and consumer confidence. Consumer spending is impacted by a variety of economic factors, including prices, their own ability to spend, the economy as a whole and what items they prioritize as being the most important. Ahmed, E.-K. (2012, November 1). A marketer has to understand such factors so that he can design appropriate products and marketing strategies and ultimately be able to deliver consumer satisfaction. Competitors. 5. Consumer behavior is influenced by cultural factors â¦ Definition: The Consumer Behavior is the study of how an individual decides to purchase a particular product over the other and what are the underlying factors that mold such behavior. During this time, home sales were also down because fewer people were able to afford a home mortgage. From the early year, Peterson (1987) found that socialization which is determined the way of patterns of behaviour or the process by which the person can adopt social roles. how much an individual spends on the purchase of goods and services that contribute to the overall sales of the company. Beyond impacting some of the factors that determine consumer spendâsuch as consumer confidence, unemployment levels, or the cost of livingâthe COVID-19 pandemic has also drastically altered how and where consumers choose to spend their hard-earned cash. Inflation directly affects the value of the dollar because when inflation goes up, the dollar's value goes down, and so does the consumer's purchasing power. Unemployment affects consumer behavior because if a person is without a steady income, his purchasing power decreases considerably. And like previous economic recessions, young people are going to be the hardest hit. Economic Factors Influencing Consumer Behavior Definition: The Economic Factors are the factors that talk about the level of sales in the market and the financial position of the consumer, i.e. How Do Psychological Factors Play a Role in Consumer Behaviour? Social Factors affecting Consumer Behaviour Consumer Behaviour is an effort to study and understand the buying tendencies of consumers for their end use. As demand drives upward, so do the prices. The economic environment consists of microeconomic and macroeconomic factors.The microeconomic environment refers to things that happen at the individual company or consumer level.Microeconomic factors do not affect the whole economy. Lifestyle, a term proposed by Austrian psychologist Alfred Adler in 1929, refers to the way â¦ ... and how factors such as economic situation and health status are driving changes in consumer behavior. Age. She has written for Amnesty International and maintains three blogs. Factors affecting consumer behavior of purchasing tobacco products . The key driver for eating is of course hunger but what we choose to eat is not determined solely by physiological or nutritional needs. The success or failure of a nation's economy can greatly affect consumer behavior based on a variety of economic factors. A struggling economy affects factors such as employment and interest rates, and the people may lose consumer confidence. Economic model of Consumer Behaviour. Some of these differences are easily noticeable whereas the others might be a little difficult to observe. Stephanie Lee began writing in 2000 with concentration on food, travel, fashion and real estate. With regard to the latter, there is a curious phenomenon. In this model, consumers follow the principle of maximum utility based on the law of diminishing marginal utility. Following the 2008 financial crisis, young people were burdened with debt, high unemployment and â¦ These all factors jointly shape consumer behaviour. Suppliers. The success or failure of a nation's economy can greatly affect consumer behavior based on a variety of economic factors. Cultural factors. Note: Apart from these factors other economic conditions such as inflation, recession, business cycles, etc. According to Trading Economics, the unemployment rate in the United States between October 2009 and December 2009 was the highest it has been since the record high of 10.80 percent in November 1982. Social determinants such as culture, family, peers and meal patterns 5. Social factors play an essential role in influencing the buying decisions of consumers . 1. optimism of consumers, 2. belief in overall good state of economy, 3. willingness to spend money and buy new products, 4. level of spending 5. purchasing power of potential consumers (amount of money or savings available), 6. levels of market demand and supply 7. bargaining power of customers, It is undoubtedly an essential factor. The modern consumer is a construct of growing economic pressure and increasing competitive options. Consumer Behaviour â Cultural factors. Some personal (internal) factors include age, lifestyle, occupation, income, culture and personality. 3. There are many factors affecting consumer behaviour. Age and life-cycle have potential impact on the consumer buying behavior. How you supply your goods, i.e., the distribution chain. An Analysis of Factors Affecting the Consumer's Attitude of Trust and their Impact on Internet Purchasing Behaviour. COVID-19 is a health and economic crisis that has a sustainable impact on consumer attitudes, behaviors and purchasing habits. Economic determinants such as cost, income, availability 3. Psychological Factors Influencing Consumer Behavior, Social Factors Influencing Consumer Behavior, Cultural Factors Influencing Consumer Behavior, Personal Factors Influencing Consumer Behavior. Required fields are marked *, Economic Factors Influencing Consumer Behavior. Such behavior is largely influenced by various factors. Family Income âIncome of the family. Biological determinants such as hunger, appetite, and taste 2. The consumer wants to spend the minimum amount for maximizing his gains. Some of the other factors that influence food choice include: 1. For the same product, price, promotion, and distribution, their responses differ significantly. Business Dictionary: Law of Supply and Demand. Market size. However, there are several factors affecting buying decisions and consumer behavior. Supply and demand affect consumer behavior because if a product is too expensive, consumer demand for that product will decrease. As we reach adulthood and enter into it, our life becomes more complex and with it our needs become more compleâ¦ Cultural factors affecting consumer buying behaviour: Cultural factors have a significant impact on customer behavior.Culture is the most basic cause of a personâs wants and behavior. After the cultural factors in the study of consumer behaviour, the Social factors also affect the consumer behaviour. There are four psychological factors that influence consumer behaviour: Motivation, perception, learning, and attitude or belief system. As the change comes in these factors, consumer behaviour also changes. Consumer behavior or purchases made by consumers are rarely unaffected. External issues could include economic situation and political environment. Understanding how to motivate your customer is a powerful tool.